SEO, ASO & Digital Growth Leader | Enterprise SEO Consultant | YouTube Growth Strategist
I am a results-driven SEO and Digital Marketing Consultant with 16+ years of experience helping startups, enterprises, eCommerce, EdTech, healthcare, and media brands achieve sustainable organic growth.
My expertise spans Enterprise SEO, Technical SEO, App Store Optimization (ASO), YouTube Growth, Content Strategy, AI Search Optimization (AEO), and Digital Marketing. Throughout my career, I have successfully increased organic traffic, improved app rankings, scaled YouTube channels to millions of subscribers and views, and generated measurable business growth for leading brands.
I have led SEO and digital growth initiatives for renowned organizations, including LG India, Fortis Healthcare, Physics Wallah (PW), Adda247, Interview Kickstart, NDTV, Media.net, FITPASS, and other leading brands, delivering large-scale traffic growth, revenue impact, and successful website migrations.
As a leader, I have built, mentored, and managed 50+ SEO, content, development, and marketing professionals, creating high-performing teams focused on innovation and measurable results.
Core Expertise
- Enterprise SEO & Technical SEO
- SEO Audits & Website Health Optimization
- AI Search Optimization (AEO) & E-E-A-T Strategy
- App Store Optimization (ASO)
- YouTube SEO & Channel Growth
- Content Strategy & Content Marketing
- Local SEO & E-commerce SEO
- Website Migration & Core Web Vitals Optimization
- Digital PR, Link Building & Online Reputation Management (ORM)
- Google Analytics (GA4), Search Console, Ahrefs, SEMrush & Screaming Frog
- Team Leadership, Training & Digital Marketing Consulting
I also specialize in Google penalty recovery, having successfully recovered websites impacted by Google Panda, Penguin, and major algorithm updates through technical SEO improvements, content optimization, and sustainable white-hat strategies.
Beyond consulting, I am an industry speaker, SEO trainer, and community leader, passionate about sharing practical SEO knowledge and helping businesses grow through search-first digital strategies.
Experience
Founder & SEO Consultant | SEO Rana
February 2020 – Present | New Delhi, India
Founded SEO Rana, a leading SEO and digital marketing consultancy helping startups, enterprises, and eCommerce brands grow through Technical SEO, Enterprise SEO, Local SEO, Content Marketing, AI Search Optimization (AEO), Web Development, and Digital Marketing. Delivering measurable growth in organic traffic, leads, and revenue through data-driven SEO strategies.
SEO Director | Interview Kickstart
February 2024 – January 2025
Led the SEO strategy for a leading US EdTech platform, driving organic growth through Technical SEO, Topical Authority, E-E-A-T, AEO, Core Web Vitals, Content Strategy, and Link Building. Collaborated with engineering and product teams to improve search visibility and user experience.
SEO Director | Physics Wallah (PW)
April 2023 – February 2024
Directed SEO and Content Marketing initiatives to increase organic traffic, sales, and revenue. Built scalable SEO strategies, multilingual content architecture, and App Store Optimization (ASO) while implementing AI-driven search optimization for higher rankings.
Director – Search Engine Optimization | Adda247
May 2021 – April 2023
Scaled monthly organic traffic from 5 million to over 50 million visitors while maintaining stable rankings through major Google algorithm updates. Outperformed leading EdTech, news, and sports websites with enterprise SEO, technical optimization, and content strategy.
Digital Account Director | HS Ad India
July 2019 – May 2021
Managed SEO and digital marketing for India’s leading brands, overseeing SEO strategy, analytics, reporting, client management, and cross-functional teams. Led website optimization, content marketing, and performance-driven digital campaigns.
AVP – Search Marketing | FITPASS
February 2019 – July 2019
Led SEO and App Store Optimization (ASO), improving Play Store and App Store rankings, increasing app installs, doubling conversion rates, and ranking high-intent local search terms such as “Gyms Near Me.”
SEO Strategist | Media.net
September 2017 – February 2019
Managed enterprise-level Technical SEO, content optimization, website audits, analytics, link building, and community growth. Improved website performance, search visibility, and lead generation through data-driven SEO strategies.
SEO Manager | NDTV Worldwide
December 2014 – August 2017
Managed SEO and digital marketing for one of India’s largest news platforms. Specialized in technical SEO, news SEO, content optimization, traffic growth, and digital marketing, significantly improving organic visibility and audience engagement.
Head of Search Marketing (SEO & SEM) | FreeKaaMaal
November 2013 – November 2014
Led SEO, SEM, content marketing, social media, and email marketing strategies for a leading eCommerce platform. Built and mentored high-performing SEO teams while increasing search traffic and online sales.
Marketing Manager – SEO & Social Media | Crystal Travel
September 2012 – November 2013
Managed international SEO campaigns, PPC, lead generation, email marketing, and conversion optimization. Developed scalable digital marketing strategies to drive qualified leads and business growth.
SEO Manager | Gravity Informatics Pvt. Ltd.
September 2011 – September 2012
Led an 18-member SEO team, managing organic growth, PPC, Online Reputation Management (ORM), video marketing, reporting, and conversion optimization for global clients.
SEO Specialist | Stellar Information Systems
January 2009 – September 2011
Started my SEO career by managing on-page SEO, off-page SEO, link building, content optimization, blogging, social media marketing, PPC, and technical SEO. Successfully ranked highly competitive keywords and increased organic traffic for global technology websites.
Tide – https://soureeps.com/